P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ Birthday dear Glenda ♪ 0:01 (baby cries) 0:05 ♪ Happy birthday to you ♪ - Why is the birthday baby crying? 0:08 - Dad, she might be wet. 0:10 You know our little girl. 0:12 - Looks like I brought the right thing. 0:14 Your sister uses Pampers for her little Kevin. 0:16 - Oh, mom, 0:18 I've tried them, but-- 0:19 - Dear, these are improved Pampers. 0:20 They're more absorbent now. 0:23 - Hey, look! 0:25 A new kind of padding. 0:27 - Hey, it feels like cotton. 0:28 Softer, 0:30 thicker. 0:31 - I told you they're more absorbent. 0:32 They really soak up wetness. 0:34 - Wow! 0:35 - When you add that to Pampers' stay-dry lining, 0:36 they'll really keep our baby drier. 0:40 - They will when you get them on her. 0:42 (laughs) 0:43 - Yeah, let me. The birthday baby deserves to be drier. 0:44 She's already smarter 0:47 and sweeter 0:49 and prettier 0:50 and more lovable. 0:51 Yes. 0:53 - Improved Pampers for drier than ever, 0:54 happier than ever babies. 0:56 Now in new toddler size too. 0:57

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