P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ Happy birthday dear Linda ♪ 0:01 ♪ Happy birthday to you ♪ 0:04 (baby crying) 0:07 - Oh. 0:08 Why is the birthday baby crying? 0:09 - Dad, she might be wet. 0:10 You know, our little girl. 0:12 - Looks like I brought the right thing. 0:14 Your sister uses Pampers for her little Kevin. 0:16 - Oh, mom. 0:18 I've tried them but. 0:19 - Dear! 0:20 These are improved Pampers. 0:21 They're more of absorbent now. 0:23 - Hey, look! 0:25 A new kind of padding. 0:27 - It feels like cotton, softer, thicker. 0:29 - I told you they're more absorbent. 0:32 They really soak up wetness. 0:34 - Wow! 0:36 When you add that to Pampers stay dry lining, 0:36 they'll really keep our baby dryer. 0:40 - They will When you get them on her. 0:42 - Here, let me. 0:43 The birthday baby deserves to be dryer. 0:44 She's already smarter and sweeter 0:47 and prettier and more lovable. 0:50 Yay! 0:52 Narrator Improved Pampers, 0:54 for drier than ever happier than ever babies. 0:55

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