P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - What a doll, slept through the whole party. 0:01 - Well, it could be the Pampers. 0:03 - Pampers? 0:04 - Sure, even when he wets, his bottom stays drier. 0:05 Woman Well, how can that be? 0:08 Announcer Here's how. 0:09 Moisture goes through Pampers' stay dry lining 0:10 and is absorbed in the padding below. 0:13 The lining helps keep wetness 0:15 from coming back on baby, so baby stays drier. 0:16 Outside, Pampers are waterproof. 0:18 - And no cloth diapers to wash. 0:21 - You have any extras? 0:23 I'll need 'em if I ever have this baby. 0:24 Announcer Pampers; for drier, happier babies. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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