P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Charlie, don't you like the old fashioned high chair? 0:01 - Maybe he doesn't like old fashioned wet diapers. 0:04 You know something better, Pampers, they keep Lucy dryer. 0:07 Narrator Here's how. 0:11 Moisture goes through Pampers Stay-Dry lining 0:12 and is absorbed in the padding below. 0:14 The lining helps keep wetness from coming back on baby 0:16 so baby stays dryer. 0:19 Outside Pampers are waterproof. 0:20 - And there's no washing. 0:22 - What will you give me for 6 dozen antique cloth diapers? 0:24 Narrator Pampers for dryer, happier babies. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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