P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (baby crying) 0:01 - What's wrong? 0:02 - Maybe he's wet. 0:03 - You just changed him. 0:05 - Mrs. Applebee, I get so worried about him 0:07 being wet and uncomfortable. 0:08 - Pampers will help keep you from worrying. 0:11 - I know you're a baby nurse, but how can- 0:13 - Pampers helps keep him dry, 0:14 even after he wets. 0:16 Moisture goes through Pampers Stay Dry lining 0:18 into the fluffy padding, 0:20 but next to the skin, the lining stays dryer. 0:22 - Mrs. Applebee, I'm sold. 0:25 - Pampers, helps take the worry out of wetness. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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