P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I'm so sorry. 0:02 - Careful Marge, 0:03 the baby's bidding on the oriental rug. 0:04 - Oh ha ha I have to change him. 0:06 - Here's a Pampers. 0:06 - Thanks. But no thanks. 0:08 - No thanks to Pampers? 0:09 - I have something even better. 0:11 - Hey, it's quilted. 0:14 But I can't believe it's better than Pampers. 0:15 - It's new Pampers. 0:17 - Oh, I love the quilted lining, so soft. 0:18 - That new quilted lining stays twice as dry. 0:23 - Twice as dry as old pampers? Come on. 0:25 - It's true, they keep his skin a lot drier. 0:27 Narrator Watch how it works. 0:31 We'll fold back half the new quilted lining, 0:32 wet it and set a baby on it. 0:34 After a minute we'll put blotter paper 0:36 between the baby's skin and the Pampers diaper. 0:38 Look at the dryness difference. 0:40 The lining side is a lot drier 0:42 and it's the new quilted lining 0:44 that's next to your baby's skin. 0:45 - Yep, that new lining 0:48 really keeps his skin a lot drier. 0:49 - I'm sold. 0:51 Narrator New quilted Pampers for drier babies. 0:54 Pampers new quilted lining stays twice as dry. 0:58

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