P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Does this grand daughter of mine ever wet? 0:01 - Are you kidding? 0:03 - It seems forever since you changed her, 0:04 but she still feels dry. 0:06 - She's wearing something new. 0:08 - Something new? 0:09 Why would you switch from Pampers' diapers? 0:10 - Their new Dri-Weve Pampers. 0:12 - Dri-Weve Pampers? 0:14 - These new Pampers are the driest diaper you can buy. 0:16 They keep Sally so dry, she feels dry after she wets. 0:19 - They seem nice and soft. 0:22 But how do they keep her so dry? 0:24 - Watch. 0:26 I'll wet one end, put a little baby pressure on it, 0:27 and both ends will feel dry. 0:30 - How could it do that? 0:32 - With Pampers' new Dri-Weve Lining. 0:33 It's a whole new kind of lining 0:35 with one way flow. 0:36 It's made with thousands of tiny funnels. 0:37 - They really look like tiny funnels. 0:40 - Sure, moisture goes through the big ends easily, 0:41 but the little ends help keep it from coming back. 0:44 - The whole diaper feels dry. 0:48 But how will I know when she wets? 0:50 - We'll just have to buy you a timer. 0:52 Narrator New Dri-Weve Pampers 0:54 are the driest diaper you can buy. 0:55 After your baby wets, 0:57 she'll feel dry. 0:58

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