P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Doesn't this guy ever wet? 0:01 - Sure, but he's wearing a new diaper. 0:02 - Not Pampers? 0:04 - New Pampers. 0:05 With the soft Dri-Weve lining, 0:06 he feels dry after he wets. 0:07 - This dry? 0:09 Impossible! Woman I'll wet half the new Pampers, press it, 0:11 and it'll feel dry. 0:13 - Oh! - The new Dri-Weve lining has tiny funnels 0:14 with one way flow. 0:17 The little ends help keep moisture from coming back. 0:18 - Both halves feel dry. 0:22 - Dryest diaper you can buy. 0:23 Announcer New Pampers, after your baby wets, 0:25 he feels dry. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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