P&G: Pampers Disposable Diapers, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Great. See you in a month. 0:01 We're gonna have the best baby nurse in town! 0:03 - Hey, terrific. What's her name? 0:05 - Mrs. Applebee. 0:07 Dad Mrs. Applebee! 0:10 - Hello! 0:11 - We just got home from the hospital. 0:12 - Mrs. Applebee, we've heard 0:13 such wonderful things about you. 0:14 - Well, babies are such nice people. 0:16 Oh, you need changing. 0:19 - Oh, I'm so glad you're here. 0:21 I get so worried about her being wet and uncomfortable. 0:23 - You should use Pampers, not cloth diapers. 0:26 - These? 0:29 - Mm-hmm. - Oh, but I thought cloth was best. 0:30 - No, Pampers'll keep your baby so much drier 0:31 than cloth diapers. 0:34 - How? Mrs. Applebee With cloth, 0:36 the wet diaper's next to your baby's skin. 0:37 Dad The cloth is wet! 0:39 Mrs. Applebee But Pampers are different. 0:40 They have a stay-dry lining 0:41 between the wet padding and the baby, 0:43 to help keep her tender skin dry. 0:45 Dad The Pampers is a lot drier. 0:47 - Sure am glad you taught us about Pampers. 0:50 - (laughs) Our little girl deserves the- 0:52 - Right! Pampers keep your baby so much drier than cloth. 0:54


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