P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Helen? 0:01 (door closing) 0:02 - She's napping. 0:03 I'm Mrs. Applebee, their baby nurse. 0:03 - Oh, he's wet. 0:06 Can I change him here? 0:08 - Sure. 0:09 - I worry about his being wet and uncomfortable. 0:10 - Then you should use Pampers. 0:12 They'll keep him much drier than 0:13 that cloth diaper. 0:15 - How? 0:16 With cloth, the baby stays wet 0:17 but Pampers stay dry lining, 0:19 helps keep the wetness away from his skin. 0:21 - Pampers is a lot dryer. 0:24 - Pampers. 0:26 Keep your babies so much drier than cloth. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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