P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Oh, I'll get the soda after I change her. 0:01 - Let me get some Pampers diapers. 0:03 They're upstairs in Jeffrey's room. 0:05 - Thanks, but no thanks. 0:07 - No thanks, to Pampers? I wouldn't use anything else. 0:09 - Me either but now I've got something even better. 0:12 - You've got to be joking. 0:15 What could be that much better than Pampers? 0:16 - These new improved Pampers. 0:18 They have a whole new lining that stays twice as dry. 0:20 - Twice as dry? Come on. 0:23 - It's true that keep her skin a lot drier. 0:25 - (Narrator) Watch how it works. 0:28 We'll fold back half the new, stay dry lining, 0:29 wet it, and set a baby on it. 0:32 After a few minutes, we'll put blotter paper 0:35 between the baby's skin and the Pampers. 0:37 Look at the dryness difference. 0:39 The lining side is a lot drier, 0:41 and it's the lining that goes next to your baby's skin. 0:43 - Listen, the new Pampers lining is really terrific. 0:47 It keeps her skin a lot drier. 0:50 - Now that's what I call a real change for the better. 0:51 - (Narrator) New improved Pampers, for dryer babies. 0:54 The lining stays twice as dry. 0:57

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