P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - If your baby wears Pampers 0:01 my baby's a lot drier than yours. 0:02 My baby wears these, new improved Pampers 0:05 with a new lining that stays twice as dry to 0:07 keep her a lot drier. 0:10 Narrator Watch how it works. 0:11 We will wet a new Pampers 0:12 with half the lining removed and set a baby on it. 0:14 After a few minutes 0:17 we'll slip a blotter between the baby and Pampers. 0:17 Look at the dryness difference. 0:20 The lining side is a lot drier. 0:22 - My baby's a lot drier with new improved Pampers. 0:24 The lining stays twice as dry. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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