P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (car hooting) 0:01 - Taxi's here. 0:02 - Oh, gotta change him, he's soaked. 0:03 - Again? 0:05 - What can I do? 0:06 Use two diapers? 0:07 - Two diapers? 0:07 - Oh, seriously, what can I do? 0:09 He's a heavy wetter. 0:10 - Don't you know about these? 0:11 - Pampers? - New super absorbent pampers. 0:13 - They're really better? 0:16 - Yup, lots more padding 0:17 and with Pampers stay dry lining, 0:19 they keep even heavy wetters drier than ever before. 0:20 - They really feel thick. 0:23 (car hooting) 0:25 - Meter's running. Narrator New super absorbent Pampers, 0:26 the most absorbent Pampers ever made. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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