P&G: Pampers Disposable Diapers, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Oh, Sarah, congratulations. 0:01 - Thank you, I've never been happier. Ooh! 0:03 - Well, where's your new baby? 0:06 - Right this way. 0:07 - You didn't tell me your grandmother was here. 0:10 - Oh, that's Mrs. Applebee, our baby nurse. 0:12 - Oh, she's supposed to be terrific. 0:13 - She knows everything. 0:15 - Then why is she using Pampers? 0:17 I thought cloth was more comfortable. 0:18 - Mrs. Applebee, should we be using cloth diapers? 0:21 I heard they're more comfortable. 0:24 - Oh no, I'd wash a million cloth diapers myself 0:26 if they kept them as dry and comfortable as Pampers. 0:29 - Drier than cloth? 0:31 - Absolutely. Wet both and you'll feel the difference. 0:34 Cloth stays wet. 0:36 - Sure does. Mrs. Applebee But Pampers has a stay dry lining 0:38 between the wet padding and the baby 0:40 to keep your skin drier and comfortable. 0:41 - Pampers is a lot drier. 0:44 - That's just got to be comfortable. 0:45 I wouldn't have believed it. 0:47 - Why? Do you use cloth diapers on your baby? 0:49 - Not anymore! 0:52 - Aw! - Pampers keep babies drier than cloth, 0:55 and that's what comfort's all about. 0:57

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:11:23