P&G: Pampers Disposable Diapers, 1970s-1980s
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Genre: Commercial
Year Published: 1970s to 1980s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Don't baby feel wet anymore? 0:01 - Not with those diapers. 0:03 - They're not Pampers? 0:04 - They're new Dri-WeVe Pampers. 0:06 They work so well. 0:08 They feel dry after she's wet. 0:09 - How? 0:11 - Well, Pampers Dri-WeVe lining has tiny funnels. 0:11 - Funnels? 0:15 - Funnels. 0:15 The moisture goes through here and the little ends 0:16 help keep it from coming back. 0:18 - The diaper sure feel dry and comfortable. 0:19 - They're the driest most comfortable Pampers ever made. 0:22 - You're a lucky little lady. 0:25 Voice-over New Dri-WeVe Pampers 0:26 made with your baby's comfort in mind. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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