P&G: Pampers Disposable Diapers, 1970s-1980s
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Genre: Commercial
Year Published: 1970s to 1980s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Pregnant women can't keep up with your son. 0:01 - Nobody can keep up with a two-year-old. 0:03 Time to change you. 0:06 - Pampers? I thought cloth was better. 0:07 - Definitely not, Janet. 0:10 I'd never used anything, but pampers. 0:12 That special quilted lining keeps him a lot drier. 0:14 - Drier than cloth? 0:16 - You bet, and I've tried both. 0:18 A cloth diaper is just a piece of cloth. It stays wet. 0:20 But Pampers quilted lining adds a layer 0:23 of dryness between the wet padding and your baby's skin. 0:25 - Really? 0:28 - If you wet both, wait a minute and slip in a blotter. 0:29 You'll see Pampers special quilted lining 0:32 keeps your baby's skin a lot drier than cloth. 0:34 - And dryer has got to feel better. 0:36 - It sure does 0:38 Narrator Pampers quilted lining keeps babies drier 0:39 than cloth, doesn't your baby deserve Pampers dryness? 0:41
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John W. Hartman Center for Sales Advertising & Marketing History
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