P&G: Pampers Disposable Diapers, 1970s-1980s
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Genre: Commercial
Year Published: 1970s to 1980s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Excuse me, but you've changed her three times 0:01 since I've been here. 0:03 - Are you Mrs. Applebee, the baby nurse? 0:04 - Any problems? 0:06 - I worry about her being wet and uncomfortable. 0:07 - Use Pampers. 0:09 - I thought cloth was best. 0:10 - Cloth can't keep her as dry 0:12 and comfortable as Pampers. 0:14 Cloth stays wet. 0:15 Mom Sure does. 0:16 Mrs. Applebee But Pampers' stay-dry lining helps 0:17 keep moisture away from the baby's skin. 0:20 - Pampers is drier. 0:22 - It sure is. 0:24 Pampers keep babies drier than cloth, 0:25 and that's what comfort's all about. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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