P&G: Pampers Disposable Diapers, 1970s-1980s
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Genre: Commercial
Year Published: 1970s to 1980s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Oops, my baby kicked! 0:01 - By next month, you'll be buying diapers. 0:03 - I'm wondering which one to use. 0:05 - That's easy, Pampers. 0:06 They sure help keep my twins dry. 0:08 - What about other brands? 0:10 - Oh, I always use Pampers. 0:11 They're the only diaper for me. 0:13 Look, wet a Pampers with 1/2 the lining removed, 0:14 wait a minute, then slip in a bladder. 0:17 You'll see the lining keeps your baby's skin 0:19 a lot drier and comfortable. 0:21 And when they're comfortable... 0:23 - Everybody's happy. (laughs) 0:25 Announcer Ask any mother about Pampers' dryness. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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