P&G: Pampers Disposable Diapers, 1970s-1980s
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Genre: Commercial
Year Published: 1970s to 1980s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Hey, don't get up, you just had a baby. 0:02 - Come on, I love to look at her. 0:04 - Bill's helping Fred put up the crib, 0:06 and I'll pick up some diapers for you. 0:08 - Hey, thanks, be sure to get Pampers will you? 0:09 - Oh an expert already? 0:12 - More hospitals use Pampers than any other diaper. 0:13 To save on laundry and help keep clothes and bedding dry. 0:16 But what I like best is the way Pampers' stay-dry lining 0:19 helps keep my baby's skin dry. 0:22 - You really are an expert. (laughing) 0:24 Announcer Ask any mother about Pampers dryness. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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