P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (horn honks) 0:00 - Taxi's here. - Oh, I gotta change him. 0:03 He's soaked. 0:04 - Again? - What can I do, 0:05 use two diapers? 0:06 - Two diapers? - Oh, seriously, what can I do? 0:08 He's a heavy wetter. 0:10 - Don't you know about these? - Pampers? 0:12 - New Super Absorbent Pampers. - They're really better? 0:15 - Yep, lots more padding, and with Pampers' Stay-Dry Lining, 0:18 they keep even heavy wetters drier than ever before. 0:20 - They really feel thick. 0:23 (car honking) 0:24 - Meter's running. Announcer New Super Absorbent Pampers, 0:26 the most absorbent Pampers ever made. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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