P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (birds chirping) 0:00 - This is my son Jonathan, 0:01 his bottom is very close to my heart. 0:02 So I want something really absorbent for his bottom. 0:05 And here it is, 0:08 new improved Pampers. 0:09 They're more absorbent than ever before. 0:11 From newborn right up to toddler. 0:14 So they'll help keep his bottom drier than ever. 0:16 - (man) New improved Pampers, 0:19 the most absorbent diaper you can buy. 0:20 - This is my daughter Pat, 0:22 keeping her little bottom dryer is a big part of my life. 0:23 So when I discovered these new improved Pampers, 0:27 I really flipped! 0:30 They have a lot more padding, 0:32 so they're a lot more absorbing. 0:34 We're both going to be a lot happier from now on! 0:36 - (man) New improved Pampers, 0:39 the most absorbent diaper you can buy. 0:41 - Meet my little Melanie. 0:42 With me, her bottom is top, 0:44 and these new Pampers soak up more wetness 0:45 than they ever did before. 0:48 It's all the padding they've added 0:49 and with all the new padding under Pampers stage by lining, 0:51 that helps keep her drier than ever! 0:54 - (man) New improved Pampers, 0:56 the most absorbent diaper you can buy. 0:57

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