P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (baby cries) 0:01 - As a babysitter, I'm a flop. 0:02 This child refuses to sleep. 0:04 - She won't sleep? Bet she's wet. 0:06 - I don't think so. 0:09 Wet. 0:11 - Here, Pampers will help keep her dry. 0:12 Take one of Bobby's. 0:15 (baby cries) Pampers is the only diaper his mother uses. 0:16 - I don't think Susie's mother's going to like this. 0:19 - Oh, sure she will. 0:22 Tell her about the stay-dry lining and how it'll help keep 0:23 the wet away from Susie's skin. 0:25 - [Susie's Babysitter] How? 0:27 - Well, the wet goes through the lining 0:28 into the padding below. 0:30 - [Susie's Babysitter] Big deal. 0:32 - [Bobby's Babysitter] Look, the lining stays drier 0:33 than the padding and the lining's what's next to her skin. 0:35 - The lining is dryer and it fits really well. 0:39 - That's because of the pleats. 0:42 Tell that to her mother, too. 0:44 - Okay, Susie, now that you're dry, 0:46 let's see if you go to sleep. 0:49 She's going to sleep. 0:51 You're a genius. 0:54 - (chuckles) Shucks. 0:55 Narrator Custom-fit Pampers. They help keep baby dry. 0:56

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