P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - This is my son, Jonathan. 0:01 His bottom is very close to my heart, 0:03 so I want something really absorbent for his bottom, 0:06 and here it is: new improved Pampers. 0:08 They're more absorbent than ever before, 0:12 from newborn right up to toddler, 0:14 so they'll help keep his bottom drier than ever. 0:16 Narrator New improved Pampers, 0:19 now more absorbent than ever. 0:20 - This is my daughter, Pat. 0:22 Keeping her little bottom dry is a big part of my life. 0:24 So when I discovered these new improved Pampers, 0:28 I really flipped. 0:31 They have a lot more padding, 0:32 so they're a lot more absorbent. 0:35 We're both going to be a lot happier from now on. 0:36 Narrator New improved Pampers, 0:39 now more absorbent than ever. 0:41 - Meet my little Melanie. 0:43 With me, her bottom is top, 0:44 and these new Pampers soak up more wetness 0:46 than they ever did before. 0:48 It's all the padding they've added 0:50 and with all the new padding under Pamper's stay-dry lining, 0:51 they'll help keep her drier than ever. 0:54 Narrator New improved Pampers, 0:56 now more absorbent in every size. 0:58

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