P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - It took getting caught in a raging blizzard 0:02 to find out I wanted my baby to wear Pampers all the time. 0:04 Instead of just when we went out. 0:07 (wind blowing) 0:09 One Saturday, we went up to my dad's cabin. 0:10 We only planned to stay the day 0:12 but it was four days before they plowed us out. 0:14 We only had pampers with us 0:16 so we used them all the time, 0:18 night and day for all four days. 0:20 Right down to the spare box of Pampers we had in the trunk. 0:22 And by the time they plowed us out, 0:25 we discovered how important Pampers' dryness is 0:27 all the time. 0:30 You see the moisture goes right through 0:31 Pampers' stay dry lining, 0:33 and it's soaked up in a thick puffy padding. 0:34 Next to my baby, the lining stays dryer. 0:36 So it helps him stay drier 0:39 and they give him a custom fit 0:41 every time. 0:43 Try putting your baby in Pampers night and day for one week 0:45 then you decide for yourself 0:48 whether you wouldn't rather have your baby wear Pampers 0:50 all the time. 0:52 Male Doesn't your baby deserve Pampers' dryness 0:55 all the time? 0:58

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