P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Look out Jimmy, you'll wet the baby. 0:02 - No, he's already wet. I'll go get a diaper. 0:04 - We've got Pampers 0:06 They keep them drier than cloth diapers. 0:08 Narrator Here's why. 0:10 Moisture goes through Pampers stay dry lining 0:11 and is absorbed in the padding below. 0:14 The lining helps keep wetness from coming back on baby, 0:16 so baby stays drier. 0:18 - And you don't wash them. 0:20 - He says he's never been more comfortable. 0:21 Oh, and he owes you a favor. 0:23 Narrator Pampers. 0:25 For drier, happier babies. 0:26 Now in toddler size, too. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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