P&G: Pampers Disposable Diapers, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator This little baby went to market 0:01 and smiled all the way home 0:03 because he'll never have to wear diapers again. 0:06 Instead, he wears Pampers. 0:08 Pampers, Procter and Gamble's discovery 0:11 that makes diapers old-fashioned, 0:13 because Pampers are made with seven layers of softness 0:15 to bring your baby heavenly comfort as no diaper can. 0:18 And naturally, seven layers make Pampers so absorbent. 0:22 Look, the water goes right through diapers, 0:25 even cloth diapers, not through Pampers. 0:28 So you see Pampers are more absorbent. 0:31 Result, your baby stays comfortably dry. 0:33 And Pampers waterproof backsheet 0:36 means no binding chafing plastic pants. 0:39 Wonderful for baby and you. They're flushable. 0:42 Just follow the directions to dip, dunk and flush away. 0:46 Get Pampers with seven layers of softness. 0:51 Pampers, the discovery that makes diapers old-fashioned. 0:54

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