P&G: Pampers Disposable Diapers, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (woman whistling) 0:03 - Do you like it? 0:04 - You sure got your figure back fast. 0:05 - Yeah, it's all the exercise washing diapers. 0:07 - Are you still washing diapers? 0:09 - Sally, Teddy's only five months old. 0:11 Sally You really ought to change to these. 0:13 Teddy's Mom Pampers? 0:15 Sally You don't wash them. You use them only once. 0:16 - Well, I like that, but how about my baby? 0:19 - Well, Pampers keep Teddy drier than diapers. 0:21 - Drier than diapers? How can that be? 0:23 Narrator Here's how. 0:26 When a cloth diaper gets wet, it stays wet inside and out. 0:27 But moisture goes through Pampers stay dry lining 0:31 and is trapped in absorbent layers below. 0:34 Inside, next to baby, the lining stays drier, 0:37 so baby stays drier. 0:40 Outside, Pampers are waterproof. 0:41 You don't need plastic pants. 0:43 (toddler giggling) 0:45 - Here, hold Teddy. 0:46 Sally Huh? 0:47 - I gotta get dressed. 0:48 Can't go out shopping in a bathing suit. 0:49 Narrator Pampers in three sizes: 0:53 newborn, daytime, overnight. 0:55

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