P&G: Pampers Disposable Diapers, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (baby crying) 0:01 - Some happy birthday. 0:03 - More like happy wet diapers. 0:04 - Wet diapers? That's no problem. 0:06 Here. 0:08 Mom Pampers? 0:09 - Sure. Pampers keep Jimmy drier. 0:10 - Drier than diapers? How? 0:12 Announcer Here's how. 0:14 Moisture goes through Pampers' stay-dry lining 0:15 and is trapped below, away from baby, 0:18 so baby stays drier inside and out. 0:20 - Well, a little older, a little wiser. 0:23 Announcer Pampers. For drier, happier babies. 0:26

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