P&G: Pampers Disposable Diapers, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (laughing) 0:01 - Such a pussy cat. 0:01 Come to grandma. 0:03 - Mother, it's time for his nap. 0:04 Narrator Everyone wants to spoil your baby. 0:06 - Look how he eats for me. 0:09 - Mother no more crackers. 0:12 Narrator And so do you, 0:14 but you don't really want to spoil him. 0:15 Do you? 0:17 - He'll need a blanket 0:17 - He'll be too warm. 0:19 Narrator Now you can spoil him without spoiling him, 0:20 by keeping him dryer in pampers. 0:23 - Pampers. 0:25 Why don't they let you wear diapers. 0:27 - Pampers are better than diapers. 0:29 - But for a whole night. 0:30 - For all the time. 0:31 Pampers keep him dryer. 0:32 - Doesn't feel wet. 0:34 What's the matter with him 0:35 - Mother. 0:37 Narrator Cloth diapers get wet and stay wet. 0:39 But moisture goes through pampers stay dry lining 0:41 and gets trapped below. 0:44 Next to baby the lining stays dryer. 0:45 So baby stays dryer. 0:47 Outside pampers are waterproof. 0:49 So you can spoil your baby 0:51 without spoiling him, with pampers. 0:52 And while you're at it, give him a cookie. 0:54 - How much can it hurt? 0:57

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