P&G: Pampers Disposable Diapers, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - That's the spirit, George. 0:01 Don't let wet diapers interfere with watching football. 0:02 - I never do, these are Pampers. 0:05 - So? 0:07 - Keeps them drier in the end zone. 0:09 - Drier than diapers? 0:11 - Sure. 0:13 Announcer Here's how. 0:14 Moisture goes through Pampers' stay-dry lining 0:15 and is trapped below, away from baby, 0:17 so baby stays drier, inside and out. 0:20 - Hey, it'd be great for my kid. 0:23 - Here. 0:24 - Hey! 0:25 - Fumble. Announcer Pampers, for drier, happier babies. 0:26


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John W. Hartman Center for Sales Advertising & Marketing History


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