P&G: Pampers Disposable Diapers, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (whimsical music) 0:01 (Suzy crying) - Okay, okay. 0:03 - What's the matter with Suzy? 0:05 - Oh, wet diapers, and I used mine up. 0:06 You got a spare? 0:09 Sister Sure! 0:10 - Cheer up little girl, help's on the way. 0:11 - Pampers to the rescue. 0:14 - Hey, this isn't a diaper! 0:15 - Pampers are better, I use 'em all the time. 0:17 - Suzy's such a fusspot. 0:20 Sure these are okay? 0:21 Relax, baby bell. 0:24 You'll probably like 'em! 0:27 - Tommy loves 'em, they keep him drier than cloth diapers. 0:29 Announcer Here's how. 0:32 When a cloth diaper gets wet it stays wet, inside and out. 0:33 But moisture goes through Pampers' stay-dry lining 0:37 and is trapped in absorbent layers below. 0:40 Inside, next to baby, the lining stays drier, 0:42 so baby stays drier. 0:45 Outside, Pampers are waterproof. 0:47 You don't need plastic pants. 0:49 - Time to use them once, and that's it. 0:51 - Hey, bullseye! 0:53 Trade you a genuine brass ring 0:54 (Sister laughing) 0:56 for some more of those! Announcer Pampers, for drier, happier babies. 0:57 (Suzy laughs) 0:59

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