P&G: Pampers Disposable Diapers, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - You sure give a great baby shower, Joan. 0:01 I even got soap with the diapers. 0:03 - Diapers? You got Pampers. 0:05 - I mean for every day. 0:07 - So do I. 0:08 Pampers keep Emily drier. 0:09 - Drier than diapers? How? 0:11 Narrator Here's how. 0:13 Moisture goes through Pampers' stay dry lining 0:14 in this trap below, away from baby. 0:17 So baby stays drier, inside and out. 0:19 - Hey, what about this? 0:22 - I got the Pampers. 0:24 You get the soap. 0:25 Narrator Pampers. 0:27 For drier, happier babies. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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