P&G: Pampers Disposable Diapers, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - The only thing Jenny isn't taking on our trip is a baby. 0:01 - Well, she didn't need to get these. 0:04 I'm not so decrepit 0:06 that I can't wash diapers for a week. 0:07 - Mother, we always use Pampers. 0:10 You just tear off that outside part and flush the rest away. 0:12 - Fine for Jenny, 0:14 but I want what's best for my granddaughter. 0:16 - Well, so does Jenny. 0:19 (grandmother smooching) She says that Pampers keep the baby drier than diapers. 0:20 Announcer Here's why. 0:23 When a diaper gets wet, it stays wet inside and out. 0:24 With Pampers, 0:28 moisture goes through the stay-dry lining 0:29 and is trapped and absorbed in the middle layers. 0:32 Inside, next to baby, lining stays dryer, 0:34 so baby stays dryer. 0:37 Outside, Pampers waterproof sheet replaces plastic pads, 0:39 so everyone stays dryer. 0:42 - My, they certainly put a lot into things these days. 0:44 (objects tumbling) 0:48 - You can say that again. 0:51 (baby laughing) 0:52 (grandmother laughing) 0:53 Announcer Pampers for drier, 0:55 happier babies. 0:57 (baby babbling)

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