P&G: Pampers Disposable Diapers, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Wherever the baby of the family goes, 0:01 the mother's not far behind, 0:03 like Mrs. Glenn Campbell. 0:05 - Probably the best way you can tell 0:06 how comfortable Pampers are, 0:08 is to let you see them in action. 0:10 (baby babbles) 0:12 And they get plenty of action on this baby, believe me. 0:13 (baby laughs) It's up and down all day. 0:17 And with a little rough house from Travis thrown in. 0:18 But Kane's in Pampers all of the time, 0:21 even when he's not wearing much else. 0:23 If he didn't feel comfortable 0:25 he could never get around that way. 0:27 I guess that's what the designers had in mind 0:28 when they shaped Pampers the way they did. 0:30 They're pleated, 0:33 so they don't have all the extra bulk between the legs. 0:34 With an active baby, that's very important. 0:37 And they fit snugly without any type of elastic. 0:40 So they can't bind or irritate. 0:43 Plus the fact that inside, 0:45 (guitar strums) (symbols crash) 0:47 they're keeping Kane drier than cloth diapers. 0:48 You can see why I think they're the most comfortable thing 0:50 you can put on your baby. 0:52 Kane's in them 24 hours a day. 0:54 (baby giggles) Well, maybe 23 hours a day. 0:56

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