P&G: Pampers Disposable Diapers, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Like I said, you'll never know who you'll run 0:01 into in a supermarket like Mrs. Glenn Campbell and her baby. 0:03 - Come on Kane, hand mommy the Pampers. 0:07 Pampers weren't around yet when Kelly and Travis were babies 0:10 and disposable diapers weren't anything much to talk about. 0:13 Then one day after Ken came along 0:17 I asked Glenn to pick them up. 0:18 Like the typical husband, he brought home another kind, 0:20 Pampers. 0:24 When I tried them and saw how much dryer they kept Kane. 0:25 No more cloth diapers for this little guy. 0:28 - Did you ever take a close look at Pampers? 0:33 Well, I'm curious. 0:35 I like to take things apart and see how they work. 0:37 Let me show you what I found out. 0:39 When I cut open a Pampers. 0:41 Now don't you pull the plates out like I'm doing 0:43 they help keep moisture inside where it belongs, but look 0:46 see this part inside next to your baby. 0:51 This part is called a stay dry lining , 0:54 when you wet it the moisture passes right through 0:56 and there's all this absorbent stuff underneath 0:59 to soak it all up. 1:01 Now that's really soaked. 1:03 But the lining, the part that's next to Kane, stays dryer. 1:05 So he stays dryer and on the outside it's waterproof. 1:09 So nothing can get out that way. 1:13 So of course you don't need plastic pants. 1:15 Quite a difference from cloth diapers, isn't it? 1:18 Try it for yourself. 1:20 Tear up a pamper. 1:22 Kane. 1:23 Oh no, I didn't mean the whole box full darling. 1:25