P&G: Pampers Disposable Diapers, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer There's one more person 0:01 who'd like to say goodnight to you, 0:02 and it looks like he's just about ready. 0:04 (mother hums lullaby) 0:06 Mother When bedtime comes, 0:11 keeping Kang dryer becomes most important 0:13 especially if he's going to sleep through to morning. 0:15 That's when it's time for overnight Pampers. 0:18 They are a lot thicker 0:21 and more absorbent than the other two sizes. 0:23 And like all Pampers they're waterproof on the outside, 0:25 so I don't have to fuss around with plastic pants or snaps 0:29 and I hardly ever find his pajamas damp 0:33 when he wakes up in the morning. 0:35 I just put an overnight Pampers on him 0:37 and tuck him in for the night 0:39 knowing they'll keep him drier than cloth diapers, 0:40 so he'll sleep better. 0:43 And that lets me sleep better. 0:44 They grow up so quickly. 0:47 If only they could stay babies. 0:49 Someday I suppose he'll grow up 0:51 to be a little like his dad 0:53 and that'll please me just fine. 0:55 Goodnight. 0:58

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