P&G: Pampers Disposable Diapers, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - This smart Jack in the box 0:01 doesn't wear diapers. 0:03 Lucky baby. He wears Pampers instead. 0:05 Pampers, Procter and Gamble's discovery 0:08 that makes diapers old fashioned. 0:10 Because Pampers are made with seven layers of softness, 0:12 to bring your baby heavenly comfort as no diaper can. 0:15 And naturally seven layers make Pampers so absorbent. 0:19 Look, the water goes right through diapers 0:22 even cloth diapers, not through Pampers. 0:25 So you see Pampers are more absorbent. 0:28 Result, your baby stays comfortably dry. 0:31 And Pampers' waterproof backsheet 0:34 means no binding, chafing plastic pants. 0:36 Wonderful for baby and you. 0:39 They're flushable. 0:41 Just follow the directions, 0:42 to dip, 0:44 dunk, 0:46 and flush away. 0:48 Get Pampers in familiar sizes. 0:50 (lullaby music) 0:52 And now (lullaby music) 0:53 in this new overnight size (lullaby music) 0:55 made extra absorbent, for use at night. 0:57 Pampers. 0:58

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