P&G: Pampers Disposable Diapers, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Next, fashion looks at baby bottoms! 0:02 Wet diapers are definitely out. 0:05 Pampers are in! 0:07 Note the cleverly concealed stay-dry lining. 0:09 Moisture goes through it and is trapped below, 0:12 away from baby, so baby stays dryer. 0:15 Outside, Pampers is waterproof. 0:18 Don't you love it? 0:21 (audience applauding) 0:23 This season, the smart bottom is a dry bottom. 0:23 From now on, it's Pampers. 0:27 (audience applauding) 0:29

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