P&G: Pampers Disposable Diapers, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Well, Mrs. Holbrook, more baby books? 0:01 Your mommy is our best customer! 0:04 (baby fussing) 0:06 - Oh, I think she needs changing. 0:07 - Won't you be glad when you're through washing diapers? 0:09 - Oh, I've never washed diapers, 0:12 Christie's got these. 0:13 - Pampers? 0:16 Mrs. Holbrook No washing, no mess, 0:18 you just use them once. 0:19 - My daughter ought to hear about that. 0:20 But are you sure they're good for the baby? 0:23 - Better than diapers, Pampers keeps it drier. 0:25 - Drier how? 0:29 Announcer Here's how, when a diaper gets wet 0:30 it stays wet, inside and out. 0:33 With Pampers, moisture goes through the stay-dry lining 0:35 and is trapped in absorbent middle layers. 0:39 Inside next to baby, lining stays drier so baby stays drier. 0:41 Outside, Pampers waterproof sheet replaces plastic pads 0:46 so everyone stays drier. 0:49 - I certainly will tell my daughter. 0:51 You know, Mrs. Holbrook, 0:53 you could write a baby book of your own. 0:55 Announcer Pampers for drier, happier babies. 0:57

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