P&G: Pampers Disposable Diapers, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - The only thing Jenny isn't taking on our trip is a baby. 0:01 - Well, she doesn't need to get these. 0:04 I'm not so decrepit that I can't wash diapers for a week. 0:06 - Mother, we always use Pampers. 0:09 You just tear off that outside part and flush the rest away. 0:11 - Fine for Jenny, 0:14 but I want what's best for my granddaughter. 0:16 - Well, so does Jenny. 0:19 (grandmother kisses) She says that Pampers keep 0:20 (baby laughing) the baby drier than diapers. 0:21 (grandmother kisses) Narrator Here's why. 0:23 When a diaper gets wet, it stays wet inside and out. 0:24 With Pampers, moisture goes through the stay-dry lining 0:28 and is trapped and absorbed in middle layers. 0:31 Inside, next to baby lining stays drier. 0:34 So babies stays drier. 0:37 Outside, Pampers waterproof sheet replaces plastic pants. 0:39 So everyone stays drier. 0:42 - My, they certainly put a lot into things these days. 0:44 (clothes tumbling) 0:47 - You can say that again. 0:51 (baby and grandmother laughing) 0:52 (baby mumbling) 0:55 Narrator Pampers, for a drier, happier babies. 0:56

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:11:02