P&G: Pampers Disposable Diapers, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (whistling) 0:04 - Like it? 0:05 - Your sure got your figure back fast! 0:06 - Yeah, it's all the exercise washing diapers. 0:07 - You still washing diapers? 0:10 (baby fussing) 0:11 Teddy's Mom Sally, Teddy's only five months old. 0:12 Sally You really ought to change to these. 0:13 Teddy's Mom Pampers? 0:15 Sally Mm-hmm, you don't wash them. 0:16 You use them only once. 0:18 - Well I like that, but how 'bout my baby? 0:19 - Oh, Pampers keep Patty drier than diapers. 0:22 - Drier than diapers, how can that be? 0:24 Narrator Here's how. 0:26 When a diaper gets wet, it stays wet, inside and out. 0:27 With Pampers, moisture goes through the Stay-Dry lining, 0:31 and is trapped in absorbent middle layers. 0:35 Inside, next to baby, lining stays drier, 0:37 so baby stays drier. 0:40 Outside, Pampers waterproof sheet replaces plastic pants, 0:42 so everyone stays drier. 0:45 (baby laughing) 0:47 - Here, hold Teddy. 0:48 - Huh? 0:50 - Gotta get dressed, 0:51 can't go out shopping in a bathing suit. 0:52 (Sally chuckling) 0:54 Narrator Pampers, for drier, happier babies. 0:56

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