P&G: Pampers Disposable Diapers, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - The only thing Ginny isn't taking on our trip is the baby. 0:01 - Well, she didn't need to get these. 0:04 I'm not so decrepit that I can't wash diapers for a week. 0:06 - Mother we always use Pampers. 0:10 You just tear off that outside part and flush the rest away. 0:12 - Fine for Ginny 0:14 but I want what's best for my granddaughter. 0:16 - Well, so does Ginny. 0:19 She says that Pampers keep the baby drier than diapers. 0:21 Narrator Here's why. 0:23 When a diaper gets wet it stays wet inside and out. 0:25 With Pampers, moisture goes through the stay dry lining 0:28 and is trapped in absorbent middle layers. 0:32 Inside next to baby, 0:34 lining stays dryer so baby stays dryer. 0:36 Outside Pampers' waterproof sheath replaces plastic pants 0:39 so everyone stays dryer. 0:42 - My they certainly put a lot in the things these days. 0:45 - You can say that again. 0:51 (laughing) 0:53 Narrator Pampers for dryer, happier babies. 0:56

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