P&G: Pampers Disposable Diapers, 1960s-1970s
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Genre: Commercial
Year Published: 1960s to 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Oh, after two hours with your two-year-old, 0:01 I'm ready for a nap. 0:03 - So is she. 0:05 - Bet you'll be glad to get home and into cloth diapers. 0:06 - I use Pampers all the time. 0:08 - But I've seen you use cloth diapers at home. 0:10 - Well, not anymore. 0:13 Haven't you heard? 0:14 Mother Pampers has a special quilted lining. 0:15 It stays twice as dry as cloth. 0:17 - Twice as dry? 0:19 - Twice as dry. 0:20 Cloth stays wet, 0:22 but Pampers' special quilted lining 0:23 adds a layer of dryness next to her skin. 0:25 Woman Really? 0:27 - Wet both, wait a minute, 0:28 and slip in a blotter. 0:30 Pampers' special quilted lining 0:31 keeps your baby's skin a lot dryer. 0:33 - And dryer has got to feel better. 0:35 - At home, and out. 0:38 (women laugh) 0:39 - [Voice Over Artist] Pampers' special quilted lining 0:41 stays twice as dry. 0:42
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John W. Hartman Center for Sales Advertising & Marketing History
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Original permalink · Record added: 2025-04-22 23:29:05