P&G: Pampers Disposable Diapers, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (baby cries) 0:02 - Okay Susan Schaffer, You can get off 0:05 at the next stop. 0:07 - I think he needs changing, and I forgot diapers. 0:09 - Somebody pass these. 0:12 - Improved Pampers. 0:15 - Yeah, much better at keeping babies drier. 0:17 - Look at how they've sealed these sides. 0:19 - That'll help keep wetness inside. 0:21 - Hey! Those are for me. 0:23 - You know lady, they don't look any different than me. 0:25 - You can see they're thicker, feel. 0:29 - Yeah. Look, they've got a new kind of pad. 0:30 It's like cotton. 0:34 - The padding is more absorbent, it really soaks up wetness. 0:36 - All that and stay dry lining, too. 0:40 These Pampers should keep babies drier than ever. 0:43 - Pampers, where were you when I needed you? 0:45 - Would you believe I need one right now? 0:48 - Oh! You didn't get one. 0:51 Narrator Improved Pampers for drier than ever 0:54 happier than ever babies. 0:56

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