P&G: Pampers Disposable Diapers, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Who put the baby in the potato salad? 0:01 - Oops! 0:03 - Holy baby! 0:04 Anyone bring Pampers? 0:05 - Will improved Pampers do? 0:06 - I didn't think Pampers needed improving. 0:08 - Hey, they sealed the sides. 0:10 - Helps keep wetness inside. 0:12 - Look, new padding under the stay-dry lining. 0:14 It feels like cotton. 0:17 - More absorbent. 0:19 They're much better at keeping babies drier. 0:20 - Hey, someone pass the Pampers. 0:22 (laughs) 0:24 - Improved Pampers for drier than ever, 0:26 happier than ever babies. 0:28

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