P&G: Pampers Disposable Diapers, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Now class, we come to changing the baby. 0:02 (men chattering) 0:05 - Hey, these aren't diapers. 0:07 - They're Pampers, man. 0:09 - Not quite, improved Pampers. 0:10 - Wait a minute, my wife says Pampers are perfect 0:12 so how can they improve them? 0:14 - They made them even better at keeping babies drier. 0:15 - I thought the big thing is this stay-dry lining 0:18 and it's still here. 0:20 - Right, but look under the lining. 0:21 - Oh, the padding. 0:24 They have a new kind of padding, it feels like cotton. 0:25 - Boy, look at all that stuff! 0:28 - It's more absorbent, really soaks up wetness. 0:30 - New padding, stay-dry lining, 0:33 these Pampers will really keep kids drier than ever. 0:35 - You know, these things are really built. 0:38 - Yeah, look how they seal the sides. 0:40 Father That'll help keep wetness inside. 0:41 - Hey, you really know a lot about Pampers. 0:43 Do you have any children? 0:46 - Yeah, just two. 0:48 - So what are you doing in a class for new fathers? 0:49 - You gotta stay on top of all the latest developments! 0:51 (men chattering) 0:53 Teacher Improved Pampers for drier than ever, 0:55 happier than ever babies. 0:57

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