P&G: Pampers Disposable Diapers, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Look at all the babies! 0:02 - You think ours is going to be bald like that? 0:04 - Michael, 0:06 they're not wearing diapers. 0:07 - They're not. 0:09 - They're all using those Pampers. 0:10 Go ask why. 0:12 - Excuse me. 0:15 My baby's going to have a wife. 0:16 (laughs) 0:17 (stutters) - We'd like to know why you use Pampers. 0:19 - If you'd ever felt a wet diaper you'd know why. 0:22 - Pampers are better than diapers. 0:24 - There's no washing. 0:26 - They'll keep your baby more comfortable. 0:28 - They keep the baby's skin drier. 0:30 - Here's why. 0:32 When a cloth diaper gets wet, 0:33 it stays wet inside and out, 0:34 but moisture goes through Pampers' stay-dry lining 0:36 and is trapped in absorbent layers below. 0:39 Inside, next to baby, 0:41 the lining stays drier. 0:42 It help keep wetness from coming back on baby's skin 0:44 so he stays drier. 0:47 Outside, Pampers are waterproof. 0:48 You don't need plastic pants. 0:50 - Weren't they nice to give us these Pampers? 0:52 - Yeah. 0:54 I'm not even nervous anymore. 0:55 - Pampers. 0:57 For drier, happier babies. 0:58

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