P&G: Pampers Disposable Diapers, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Janet, what happened? 0:02 - Oh, sorry sis. 0:04 I got a late start. 0:05 Now this one needs changing, 0:06 and I didn't bring any diapers. 0:07 - Same old Janet. Come on, I'll lend you some Pampers. 0:09 - Oh I've tried them, Harriet. 0:13 They just didn't seem to fit. 0:14 - I'll bet you haven't tried these new Pampers. 0:16 They fit like they were custom made. 0:18 - Well, that'll be a first for Vicky. 0:20 - Come on, Vicky. 0:23 We'll show her. 0:24 - Of course, they still had the special Pampers lining 0:26 that keeps your skin drier. 0:29 - Hey, those tapes are new. 0:31 - Uh-huh. No more pants. 0:33 The tapes make them easy to adjust. 0:35 See? You can make them fit better. 0:36 Around her waist, around her leg. Everywhere. 0:39 And since they fit better, they work better. 0:42 More comfortable too. 0:45 - How about that, Vicky, huh? 0:47 A custom fitted bottom. 0:49 Hey Harriet, look. 0:51 She likes them so much. 0:52 Maybe we'll stay for a week. 0:54 Narrator New custom fit, tape on Pampers. 0:57

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