P&G: Pampers Disposable Diapers, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - May we stay mommy? 0:01 They have a trained seal. 0:03 - But I don't have a trained baby. 0:04 Gotta wash Jeffery's diapers. 0:06 - And spoil his sister's fun? 0:08 That's wrong psychologically. 0:10 - Jeffery's got one clean diaper left. 0:12 - Well, I never washed diapers. 0:15 Jeanie wears Pampers. 0:16 You tear out the outside sheet 0:18 and flushed the rest away. 0:19 - Great for you, but what about Jeanie? 0:20 - Pampers keep her dryer. 0:23 - Dryer than diapers? 0:24 How? 0:25 Narrator Here's how. 0:26 When a diaper gets wet, 0:27 it stays wet, inside and out. 0:28 With Pampers 0:31 moisture goes through the stay dry lining 0:31 and is trapped in absorbent middle layers. 0:34 Inside, next to baby, lining stays dryer. 0:36 So babies stays dryer. 0:40 Outside Pampers waterproof sheet replaces plastic pads. 0:41 So everyone stays drier. 0:45 - Can't we stay? 0:47 - Much better psychologically. 0:49 - Okay, if we leave now to buy some of those. 0:52 Narrator Pampers for a drier, happier babies. 0:55

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