P&G: Pampers Disposable Diapers, 1960s-1970s

Genre: Commercial

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Like I said, you'll never know 0:01 who you'll run into in a supermarket. 0:03 Like Mrs. Glenn Campbell and her baby. 0:05 - Come on, Kane, hand mommy the Pampers. 0:07 Pampers weren't around yet 0:10 when Kelli and Travis were babies, 0:11 and disposable diapers weren't anything much to talk about. 0:13 Then one day, after Kane came along, 0:17 I asked Glenn to pick some up. 0:18 Like the typical husband, 0:20 he brought home another kind: Pampers. 0:22 When I tried them and saw how much drier they kept Kane, 0:25 no more cloth diapers for this little guy. 0:28 (Kane babbles) 0:31 Have you ever took a close look at Pampers? 0:33 Well, I'm curious. 0:35 I like to take things apart and see how they work. 0:37 Let me show you what I found out when I cut open a Pampers. 0:39 Now, don't you pull the pleats out like I'm doing. 0:43 They help keep moisture inside where it belongs. 0:46 But look, see this part inside, next to your baby? 0:51 This part is called a stay-dry lining. 0:54 When you wet it, the moisture passes right through, 0:56 and there's all this absorbent stuff underneath 0:59 to soak it all up. 1:02 Now, that's really soaked. 1:03 But the lining, the part that's next to Kane, stays drier, 1:05 so he stays drier, 1:09 and on the outside it's waterproof, 1:11 so nothing can get out that way. 1:13 So of course you don't need plastic pants. 1:15 Quite a difference from cloth diapers, isn't it? 1:18 Try it for yourself. 1:20 Tear up a Pamper. 1:22 Kane, oh no. 1:23 I didn't mean the whole box full, darling. 1:25 (Kane babbles) 1:28